Malaysia Showcases Sarawak’s Culture & Eco-Tourism at CelebrASIA UK

Malaysia will underscore Sarawak’s eco-tourism, artisanal mastery, and ancestral cultural legacy during the forthcoming CelebrASIA event in the UK. Serving as the centrepiece of its pavilion, the Sarawak Tourism Board will curate a sequence of participatory workshops and live cultural showcases, designed to transport attendees to the heart of Borneo. Visitors will be immersed in the meticulous movements of traditional bead and rattan craft, while the resonant stories of ancient dances and music animate the space. This engaging cultural dialogue provides a rare, multisensory aperture into Sarawak’s breathtaking landscapes and innate cultural plurality, encouraging the international community to embark on journeys toward its lesser-trodden yet extraordinary marvels. Malaysia’s Sarawak Region, situated on Borneo Island, will be attending the cultural festival CelebrASIA 2025 for the very first time, which will be held in London. This cultural festival will occur from 5th to 7th September 2025, located at the Battersea Power Station, and will aim to showcase Southeast Asian culture, food, and traditions. Following the success of the inaugural CelebrASIA 2024 which garnered over 154,000 attendees, Sarawak is eager to participate in the event and STB is elated to be part of the international cultural exchange.