Kerala B2B meet at Global Ayurveda Fest to rev up wellness tourism

Revving up wellness tourism in India, the state capital will host the fifth edition of the Glo Ayurveda Festival, the largest ever business-to-business meet on Ayurveda-based medic tourism. The event would bring together over 150 tour operators from India and abroad to clinch business decisions with major wellness institutions and service providers.Revving up wellness tourism in India, the state capital will host the fifth edition of the Global Ayurveda Festival, the largest ever business-tobusiness meet on Ayurveda-based medical tourism. The event would bring together over 150 tour operators from India and abroad to clinch business decisions with major wellness institutions and service providers. The focal theme of the event - GAF 2023-, scheduled to be held here from December 1 to 5, is "Emerging Challenges in Healthcare & a Resurgent Ayurveda," a statement said here. The prime focus of the wellness B2B segment at the meet, scheduled for December 3 at nearby Greenfield Stadium, is to attract international and domestic tourists seeking Ayurveda-based wellness and rejuvenation solutions and create a network of tour operators, ayurvedic institutions, service providers and other stakeholders, it said."This B2B meet at GAF will be a big boost to tourism while globally positioning Ayurveda as a holistic solution to address serious health challenges staring at the humanity," said G G Gangadharan, Working Chairman, GAF. As home to world renowned Ayurvedic institutions and where the most authentic form of the time-tested Indian system of medicine is practised, Kerala will especially benefit from the event as wellness tourism is a fastgrowing domain in the state, he said. The meet will provide a platform for networking, knowledge sharing and collaboration between the tourism industry and Ayurveda institutions, said Dr C Sureshkumar, Chief Co-ordinator, GAF.Also, an expo of Micro, Small and Medium Enterprises (MSMEs) in Ayurveda will be held as part of GAF, enabling a wide range of enterprises from different parts of the country to showcase products and services, it said. Now into its 5th edition, GAF will see focused deliberations on a diverse range of topics related to Ayurveda by experts from across the globe on all five days. The biennial event is being organised by the Centre for Innovation in Science and Social Action (CISSA), in association with the union ministry of Ayush, state government of Kerala, and various associations of Ayurveda, the statement added.