Karnataka Tourism Society Celebrates 2nd Edition of ‘Discover North & Coastal Karnataka’

The Karnataka Tourism Society (KTS) successfully hosted the second edition of its ‘Discover North & Coastal Karnataka’ event on October 1, 2024, in Bengaluru. This event followed the successful inaugural showcase focusing on Chikmagalur and Sakleshpur in March. The recent edition highlighted the attractions of North and Coastal Karnataka, drawing over 150 participants, including travel agents and industry professionals, who engaged in networking and B2B meetings. The event was inaugurated by Srinivasulu (IFS), Commissioner of the Department of AYUSH, Government of Karnataka, and featured key dignitaries like K Syama Raju, President of KTS and newly elected President of the Federation of Hotel & Restaurant Associations of India (FHRAI), and other prominent members of the KTS executive committee. Dr. K.V. Rajendra (IAS), Director of the Department of Tourism, Government of Karnataka, also attended and discussed marketing strategies and the showcase’s impact with stakeholders. Supported by various government agencies, including the Ministry of Tourism, Government of India, and Karnataka State Tourism Development Corporation, this event emphasized the cultural heritage, serene beaches, and local arts of North and Coastal Karnataka. The initiative was designed to unlock the potential of these regions and drive sustainable tourism growth. K Syama Raju stated, “This event is a collaborative effort to showcase the hidden gems of North and Coastal Karnataka. By bringing together travel agents, tour operators, and hospitality professionals, we aim to foster sustainable growth and highlight the unique cultural and natural offerings of these regions.” The event featured 23 leading destination management companies, hotels, resorts, homestays, and service providers from the region. The primary focus was on sustainable tourism and community engagement, providing participants with insights into the diverse travel experiences that North and Coastal Karnataka offer.