Germany eyes 10% increase in Indian tourist influx by 2025

From January to July 2024, around 175,000 Indian tourists visited Germany, contributing to 523,076 overnight stays. In 2023, over 232,000 Indian tourists visited the country, leading to a 33 per cent year-on-year increase in overnight stays, totalling 826,000. Germany has seen a quicker post-pandemic recovery in Indian tourism compared to other Asian markets, with the Indian market recovering at a rate of 86 per cent. Germany is set to boost its share of Indian tourists, targeting a 10 per cent rise in 2025, as the country anticipates reaching one million overnight stays by Indian visitors this year. Petra Hedorfer, CEO of the German National Tourist Board (GNTB), shared this optimistic outlook at a press conference in New Delhi, where she highlighted Germany's growing importance as a destination for Indian travellers. Germany has a share of over 10 per cent in the Indian travel market in Europe in 2023. Almost 1 billion euros worth of revenue was generated in Germany from Indian visitors trips last year. The country was ranked 3rd most popular European destination for Indian travellers in 2023 after the United Kingdom and France. I am quite hopeful that we will reach 1 million overnight stays this year by Indian tourists and an additional 1 lakh nights next year, marking a 10 per cent growth in 2025," Hedorfer stated. The average night stay by Indians in Germany is about 9.3 days. The GNTB data revealed that most Indians travel to Germany for round trips with a stay of more than 4 nights on average. From January to July 2024, around 175,000 Indian tourists visited Germany, contributing to 523,076 overnight stays. In 2023, over 232,000 Indian tourists visited the country, leading to a 33 per cent year-on-year increase in overnight stays, totalling 826,000. Germany has seen a quicker post-pandemic recovery in Indian tourism compared to other Asian markets, with the Indian market recovering at a rate of 86 per cent.