Germany woos Indian tourists with exclusive experiences

The German National Tourist Board (GNTB) is intensifying its efforts to tap into the rapidly growing Indian outbound travel market, unveiling strategic initiatives aimed at strengthening ties with Indian travellers and the tourism industry. According to GNTB, during a press conference in New Delhi on Tuesday, GNTB CEO Petra Hedorfer discussed the organization's plans to build on the strong foundation of nearly two decades of engagement in India, highlighting the expansion of market-specific activities and collaborative programs with the German travel industry. Hedorfer said, "We have been working the Indian market with a sales agency for two decades. In 2015, we initiated an India pool for the first time, which has been extremely successful in supporting the activities of German partners in India. The number of overnight stays by Indian guests in Germany rose by almost 40 per cent from 693,000 to 962,000 by 2019." He added, "With a new edition of the India Pool and market-specific activities, we are building bridges between the demand from Indian travellers and the tourism offering in Germany. In view of the changing conditions - especially technological developments - we are also organizing a high-profile delegation trip with top managers from the German travel industry next spring with the GNTB India Digital Travel Knowledge Tour."