Saudi PIF Launches Al Waha, Expanding Duty-Free at Airports and Borders
The Public Investment Fund (PIF) has unveiled its latest initiative in the travel and tourism sector with the launch of Al Waha, Saudi Arabia’s first nationally owned duty-free retail operator. This move is expected to significantly impact Saudi Arabia’s travel retail industry, ensuring that a greater portion of travel spending remains within the local economy rather than flowing to international operators.
As a pioneering entity in Saudi Arabia’s retail travel sector, Al Waha is set to establish luxury duty-free outlets across key locations in the Kingdom, including major airports, land border crossings, and ports. In addition, it will provide in-flight retail services, marking a comprehensive expansion of duty-free shopping in Saudi Arabia.
