Thailand launches ‘Grand Songkran Grand Privileges’ to enhance festive travel

The Tourism Authority of Thailand (TAT), in collaboration with leading brands, introduces ‘Grand Songkran Grand Privileges,’ a key initiative under the “Amazing Thailand Grand Tourism and Sports Year 2025” campaign. Designed to elevate the Songkran travel experience, the programme offers exclusive discounts, privileges, and rewards throughout April for international visitors. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, stated, “Songkran is a time of joy, togetherness, and celebration. Through ‘Grand Songkran Grand Privileges,’ we aim to provide international visitors with memorable experiences while stimulating spending and promoting sustainable tourism. By extending benefits beyond major cities to Thailand’s hidden gems, we contribute to local economies and reinforce the country’s position as a world-class tourist destination.” As part of the 5 Grand Concepts – Grand Festivity, Grand Moment, Grand Privilege, Grand Invitation, and Grand Celebration – the initiative aligns with the 2 BY 4 Global Campaign, which introduces special offers during February, April, and August. The April edition, “Grand Songkran Grand Privileges,” is specifically designed for families and lesser-known destinations, ensuring a unique and rewarding experience during Thailand’s most festive month