Fiji sets sights on double-digit growth from India

Fiji witnessed strong tourism growth in 2024 and is now setting its sights on even greater success in 2025. In a conversation with TTJ, Brent Hill, CEO of Tourism Fiji, shared his insights on the progress achieved, challenges encountered, and the exciting plans ahead. Fiji, the postcard-perfect South Pacific archipelago known for its turquoise waters and warm hospitality, is gearing up for a new chapter in tourism growth. Record Tourism Growth in 2024 Fiji’s tourism sector achieved an impressive milestone in 2024, surpassing expectations with a substantial increase in tourist arrivals. Brent informed, “We were projecting a three per cent growth, but we ended up with about six and a half per cent. We crossed the one million mark, combining air and cruise arrivals.” With strong numbers, Brent is optimistic about continuing the momentum into 2025. “The exciting part is the diversification, especially with our focus on Indian tourists, which is why we are here in India,” added Brent. India’s Role in Fiji’s Tourism Expansion India continues to be a top 10 source market for Fiji. While performance in 2024 was positive, Brent emphasised the need for stronger connectivity. “We need to improve flight connections, which we are actively working on. This year, we are targeting double-digit growth from India,” he shared.