UAE and Saudi Arabia Lead Islamic Tourism Centre’s Push for Visit Malaysia 2026
The Islamic Tourism Centre (ITC) is intensifying its efforts to establish Malaysia as the ultimate Muslim-friendly destination, with a strong focus on the highly anticipated Visit Malaysia 2026. By engaging with key markets in the Middle East, specifically the UAE and Saudi Arabia, ITC is executing a bold strategy to promote Malaysia’s unique offerings for Muslim travelers. The Centre’s participation in major events such as the Arabian Travel Market (ATM) 2025 and the Saudi Arabia Sales Mission, along with its targeted campaigns, is designed to strengthen Malaysia’s reputation globally and solidify its position as the leading hub for Muslim-friendly tourism.
The Islamic Tourism Centre (ITC) is doubling down on its efforts to position Malaysia as the premier Muslim-friendly travel destination with a focused strategy leading up to Visit Malaysia 2026. As part of this long-term vision, ITC is participating in two key initiatives in the Middle East: the Arabian Travel Market (ATM) 2025 in Dubai, United Arab Emirates, and the Saudi Arabia Sales Mission, set to cover three major cities in the Kingdom of Saudi Arabia.
