Visit Malaysia 2026 Launches in Taipei to Attract 45 Million Tourists
Malaysia launches Visit Malaysia 2026 campaign in Taipei, aiming for forty-five million visitors and RM270 billion in revenue through sustainable and diverse tourism.
In a landmark move to strengthen its tourism industry and deepen ties with Taiwan, Malaysia officially launched the Visit Malaysia 2026 (VM2026) Promotional Campaign in Taipei, setting the stage for a transformative era in regional travel collaboration. The launch took place during the Tourism Malaysia B2B Networking Session, held as part of the broader Tourism Malaysia Sales Mission 2025 to Taiwan, which runs from April twenty-two to April twenty-six, covering Taipei, Taichung, and Kaohsiung.
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The promotional campaign was officiated by Dato’ Yeoh Soon Hin, the Deputy Chairman of Tourism Malaysia, underscoring the Malaysian government’s strong commitment to revitalizing its tourism landscape with renewed vigor and vision. The VM2026 initiative is not just a promotional push; it represents Malaysia’s national-level strategy to boost international tourism, diversify its tourism offerings, and rebuild global travel confidence following post-pandemic recovery.
Bold Targets and Vision for 2026
