Amadeus and Google Cloud Join Forces to Drive AI Innovation and Cloud-Based Transformation in the Travel Sector

Amadeus, a leading global travel technology provider, and Google Cloud have announced a landmark partnership aimed at accelerating cloud adoption and artificial intelligence (AI) innovation in the travel industry. This collaboration signals a major step in modernizing travel technology infrastructure by leveraging Google Cloud’s open, secure, and reliable platform alongside its advanced AI capabilities. Advertisement The partnership will enable Amadeus to migrate significant parts of its technical platform to Google Cloud, advancing its multicloud strategy and supporting a more agile, resilient, and customer-centric operation. This initiative is aligned with global government and industry efforts to digitize and innovate the travel and tourism ecosystem to foster competitiveness and sustainability. Context: Digital Transformation in Travel Supported by Government Initiatives Governments worldwide recognize the critical role of technology in revitalizing travel and tourism industries post-pandemic. The European Commission, through its Digital Single Market strategy, emphasizes cloud adoption and AI integration as core drivers for innovation, improved services, and resilience in the tourism sector (European Commission Digital Tourism). Similarly, the United States’ National Travel and Tourism Office highlights AI and cloud computing as key technologies enabling smarter travel services and enhanced operational efficiencies (U.S. NTTO Digital Initiatives). This partnership between Amadeus and Google Cloud reflects and advances these priorities, signaling a strong industry commitment to leverage cutting-edge technology to meet evolving traveler expectations and operational challenges.