Thailand Launches TTM+ 2025 in Chiang Mai, Spotlighting Sustainability, Culture, and Digital Travel

There has been the official launch of TTM+ 2025 in Chiang Mai, which is a milestone event emphasizing sustainability, digitalization, and the projection of the country’s cultural soft power globally. Focusing on sustainable tourism and innovative technology, this exciting event seeks to enhance tourism development, create worldwide cooperation, and introduce the world to Thailand’s colorful cultural heritage. The event marks a new benchmark in sustainable tourism and makes Thailand the leader of the global travel sector. Thailand Launches TTM+ 2025 in Chiang Mai with Focus on Sustainability, Cultural Soft Power, and Digital Transformation The Tourism Authority of Thailand (TAT) has formally kicked off the Thailand Travel Mart Plus (TTM+) 2025, a major event taking place from June 4 to 6 in Chiang Mai. This edition of the renowned tourism trade event emphasizes sustainability, cultural soft power, and the integration of digital transformation, marking a new era for Thailand’s tourism industry. TTM+ 2025 celebrates Thailand’s rich cultural heritage and promotes responsible tourism practices through a deep focus on the country’s “Five Must-Do” experiences, offering both business and cultural networking opportunities to elevate Thailand’s position as a global tourism leader. The opening ceremony, which took place on June 4, was presided over by Minister Sorawong and attended by TAT Governor Thapanee Kiatphaibool, senior government officials, tourism executives, and international media. The event’s official launch underscores Thailand’s commitment to inclusive, sustainable tourism growth as part of a broader national strategy for fostering international partnerships and expanding the global reach of its tourism sector. A Comprehensive Program of Business and Cultural Activities In its 22nd edition, TTM+ 2025 presents an exciting and dynamic program that flawlessly integrates business opportunities with cultural insights and groundbreaking innovations. The event kicked off with curated Pre-Tours that offered participants a firsthand experience of Thailand’s top tourism products and destinations. In addition, the Thailand Product Update provided valuable insights into the latest trends in Thai tourism, while TTM Talk explored key topics surrounding Thailand’s growing cultural influence. Delegates took part in business appointments and networking lunches, where they were able to connect with fellow industry professionals and discuss emerging opportunities. A highlight of the event is the “Chiang Mai Night” cultural experience, providing participants with the opportunity to immerse themselves in the city’s distinctive cultural heritage, which is deeply rooted in history and tradition. heritage and a key player in Thailand’s tourism landscape. The event concluded with a Business Networking Happy Hour, fostering stronger relationships and deeper international partnerships.