NBA and Budweiser launch BUDX NBA House in India, with Brand USA and Visit California as partner

The National Basketball Association (NBA) and Budweiser have announced that the first-ever BUDX NBA House in India will be held on June 7 and 8 at the DOME, SVP Stadium in Mumbai. This interactive fan event promises to celebrate the fusion of basketball, music, and culture during the excitement of the 2025 NBA Finals. The two-day event will feature basketball-themed activities, live musical performances, and opportunities to meet five-time NBA champion Derek Fisher and Naismith Basketball Hall of Famer Gary Payton. Fans will also enjoy photo opportunities with the iconic Larry O’Brien Trophy and performances by Sacramento Kings mascot Slamson, the Kings Dancers, and the Kings’ dunk team. BUDX NBA House in India follows previous editions of NBA House held in Brazil, Canada, France, Mexico, the U.S., and the UK. Rajah Chaudhry, NBA Asia Head of Strategy and NBA India Country Head, said, “The first BUDX NBA House will be a must-visit destination for India’s passionate NBA fans to come together and share their love of the game. We’re excited to bring this unique blend of basketball, music, and culture to India at a time of incredible momentum for the sport in the country.” Vineet Sharma, Vice President of Marketing and Trade Marketing at AB InBev India, added, “Budweiser has always been at the forefront of cultural and entertainment experiences, and we are proud to associate with the NBA to bring the first-ever BUDX NBA House to India. This collaboration reflects our commitment to creating unforgettable moments for fans who celebrate the game of basketball and push boundaries in offering immersive experiences in music, sports, and culture. We have been pioneers in shaping music culture in India, and this experience will further our mission of bringing alive never-before-seen trendsetting experiences for Indian youth.”