Serena Hotels targets pan-African growth while expanding brand presence in India
Serena Hotels, one of the leading brands in Africa’s hospitality sector, is entering a new phase of strategic growth, driven by innovation and commitment to sustainability. Ashish Sharma, Chief Executive Officer, Serena Hotels Africa, is focused on strengthening brand visibility in emerging markets such as India to support this long-term growth.
Serena Hotels currently operates with a portfolio of 22 properties in six countries of East and Southern Africa, spanning Kenya, Tanzania (including Zanzibar), Uganda, Rwanda, Mozambique, and the Democratic Republic of Congo. The hotel chain features an extensive portfolio thoughtfully balanced across city hotels, safari lodges, beach resorts, and wilderness camps, each offering a unique window into the landscapes, cultures, and histories of the destinations.
From gorilla trekking Rwanda to circuit safaris across Kenya and Tanzania, to heritage stays in coastal destinations like Zanzibar, the Serena properties are designed to deliver immersive, seamless, and unforgettable journeys.
