ALL Accor+ Explorer to Revamp Asia-Pacific Loyalty Programs
Accor Plus, the travel loyalty subscription program active in the Asia Pacific region, will undergo significant changes effective October 1, 2025. The program will be rebranded to ALL Accor+ Explorer, introducing a new format which promises improved features for its members. This change is expected to coincide with global patterns in subscription models, providing frequent travelers with more opportunities to unlock exclusive benefits with over 4,500 hotels, including Raffles, Fairmont, Sofitel, and ibis.
What’s New with ALL Accor+ Explorer?
The updated ALL Accor+ Explorer membership incorporates new features, enhancing benefits for modern travelers. Important highlights are full ALL Accor Gold membership or higher, two complimentary nights each year, as well as other considerable discounts worldwide, which makes the offer attractive for all travelers, whether loyal or occasional.
There is an automatic transition for old Accor Plus members starting from October 1, 2025, which will change their accounts to the new ALL Accor+ Explorer format without their intervention. New members also have the option to join the program for an annual fee of S299(US299(US222), which grants them a host of benefits across 30+ Accor hotel brands
