Tunisia Breaks Tourism Records, Crossing 11 Million International Visitors

In 2025, Tunisia experienced an extraordinary year in the tourism sector, attracting over 11 million visitors and generating $2.68 billion in tourism revenue. This marked a significant transformation for the country, cementing its position as a competitive and appealing destination within the Mediterranean region and globally. The substantial growth not only demonstrates Tunisia’s resilience but also reflects its strategic efforts to enhance and diversify its tourism offerings, making it one of the most coveted destinations of 2025. By the end of December 2025, Tunisia surpassed its ambitious tourism goals, welcoming more than 11 million visitors and securing a remarkable $2.68 billion in revenue. This achievement represents a 6.3% increase over the previous year, further confirming the country’s successful recovery and continued growth in the tourism sector. According to the Central Bank of Tunisia, the nation has entered a new phase of sustainable growth, with a promising outlook for 2026. The increase in both visitor numbers and revenue is a clear indicator of the effectiveness of Tunisia’s tourism strategies. The country has re-established itself as a competitive Mediterranean destination, and this growth can be largely attributed to Tunisia’s ability to tap into strong regional markets, particularly Algeria and Libya. In 2024, 3.5 million Algerians and 2.25 million Libyans visited Tunisia, and this steady regional demand continued to fuel the tourism sector in 2025. This ongoing influx of visitors from neighboring countries strengthened Tunisia’s position in the global tourism landscape.