Madhya Pradesh Tourism Showcases Growth Plans at FITUR Madrid 2026

Madhya Pradesh is taking significant strides in strengthening its position on the global tourism map. At the prestigious FITUR Madrid 2026, the Madhya Pradesh Tourism Board unveiled its bold vision to expand its reach and build stronger strategic partnerships with European countries. The state’s participation at this leading international travel trade fair is not just about showcasing its rich cultural heritage, wildlife, and natural beauty, but also about fostering key collaborations that promise to unlock new avenues for growth in global tourism. Through these collaborations, Madhya Pradesh aims to tap into the European market, enhance its visibility, and promote sustainable tourism development that will benefit both local and international travelers. Madhya Pradesh Tourism Board made a remarkable impact at FITUR Madrid 2026, as its participation went beyond simply promoting the state’s tourism. The board’s involvement in the prestigious international travel fair, held from January 21 to 25, was focused on establishing significant dialogues that could shape future collaborations and tourism strategies. Dr. Abhay Arvind Bedekar, IAS, Additional Managing Director of the Madhya Pradesh Tourism Board, emphasized that the fair served as a platform for the state to showcase its rich cultural heritage, diverse landscapes, and unique travel experiences to a global audience, particularly targeting European tourists. Dr. Bedekar also underscored that the event was crucial for developing strategic conversations with international stakeholders, including travel agencies, tourism influencers, and key industry figures. Through these discussions, the board aims to enhance Madhya Pradesh’s positioning as a top-tier destination for European travelers, especially those seeking off-the-beaten-path destinations. He further highlighted the importance of the state’s involvement in creative sectors such as film tourism, cultural exchanges, and sustainable tourism initiatives, all of which have the potential to attract a broader international audience.