WTM Spotlight Riyadh 2026 Highlights Saudi Arabia’s Tourism Surge and Investment Push

Saudi Arabia is set to make a significant impact in the global tourism industry with the debut of WTM Spotlight Riyadh, which will take place from September 8–10, 2026 at the Riyadh Front Exhibition & Convention Center (RFECC). This event will serve as a key platform for connecting global and regional tourism and hospitality sectors through exhibitions, conferences, and networking opportunities. By bringing together travel leaders, buyers, and suppliers, WTM Spotlight will provide the ideal setting to discuss the future of Saudi Arabia’s rapidly expanding tourism sector and explore the immense potential for both domestic and international tourism growth. Saudi Arabia’s Growing Hospitality Market The Saudi Arabian hospitality market is experiencing rapid growth, fueled by the country’s ambitious Vision 2030 goals. According to Mordor Intelligence, the market is expected to be valued at US$27.14 billion by 2025, and projections indicate it will double to US$54.32 billion by 2030. This substantial growth is driven by a combination of factors, including large-scale hotel developments, the rise of Saudi travellers both domestically and internationally, and the government’s sustainability and cultural tourism initiatives. These trends will be a focal point of discussion at WTM Spotlight Riyadh, where the expansion of the Kingdom’s hotel sector and the evolving demands of Saudi travellers will be explored. Saudi Arabia is working towards becoming one of the top global tourist destinations, with a goal of welcoming 150 million visitors annually by 2030. The introduction of new tourism infrastructure, alongside investments in luxury hotels, tourism technology, and sustainable initiatives, is expected to elevate the country’s position in the global tourism market.