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Vietnam’s Tourism Comeback Sets a Bold, Sustainable Vision for 2026

Feb 04,2026
Travel and tour world

Vietnam’s tourism industry has experienced a phenomenal revival, emerging from the pandemic stronger than ever. With its focus now shifting towards quality services, infrastructure enhancement, and attracting higher-value tourists, the country is positioning itself as a premier global destination. This new phase of growth was discussed extensively at the ASEAN Tourism Forum (ATF) 2026 and TRAVEX in Cebu, where the Vietnam National Authority of Tourism (VNAT) unveiled its ongoing efforts and ambitious targets for 2026. Record-Breaking Recovery: 2023 and Beyond Vietnam’s tourism sector saw a robust rebound in 2023, surpassing pre-pandemic levels. With over 21 million international visitors and nearly 140 million domestic tourists, the country demonstrated its resilience. Tourism revenue reached over USD 39 billion, contributing significantly to the nation’s economy and accounting for more than 25% of service exports. These figures not only marked Vietnam’s recovery but also set the stage for future growth. Looking forward, Vietnam aims to achieve 25 million international arrivals and 150 million domestic tourists by 2026. With strong foundations in place, the country is primed to sustain this upward trajectory.