India remains a top source market for Singapore with 1.2 mn visitors in 2025 Read more at: https://travel.economictimes.indiatimes.com/news/destination/global/indias-growing-tourism-demand-over-12-mi

ndia continued to be a vital source market for Singapore tourism in 2025, contributing moie than 1.2 million visitors—a 1 per cent rise from 2024—and underscoring India’s consistent demand for the destination. Singapore recorded 16.9 million international visitior arrivals in 2025, a 2.3 per cent year-on-year increase, while global tourism receipts for the first three quarters reached SD23.9 billion, up 6.5 per cent from the previous year. Indian visitor receipts totalled SD1.17 billion, a 5 per cent increase from 2024. The year also marked 60 years of diplomatic relations between Singapore and India, celebrated through the Singapore Tourism Board’s (STB) extensive “Just Between Us Friends” campaign. Launched in January 2025, it united travel agencies, airlines, payment companies, and retail partners to enhance value for Indian visitors. The initiative also extended to the MICE segment through collaborations with Sentosa, IndiGo, Singapore Airlines, and island hotels, offering special privileges to Indian incentive travellers. STB strengthened its engagement with Indian audiences through high-impact partnerships, including Nickelodeon’s award-winning “FamJam in Singapore” campaign, the 60 Insiders advocacy panel, and Gamechangers Studio under the Friends of Singapore programme. The flagship social campaign “Is This Even Singapore” achieved a digital reach exceeding 145 mill