Asia Travel Surges Across Japan, China, and Southeast Asia This Hari Raya

As the Hari Raya season approaches, travel trends indicate an exciting shift in accommodation preferences, with Agoda reporting a significant 55% increase in searches from travelers in Malaysia, Indonesia, and Singapore for stays between March 20 and March 23, 2026. This surge in searches not only highlights the festive travel excitement but also reveals emerging destination preferences, notably Japan and China, that are gaining popularity among holidaymakers this season. Traditionally, during the Hari Raya or Eid al-Fitr period, travel has largely centered around family reunions and hometown visits within Southeast Asia. While familiar destinations such as Indonesia, Malaysia, and Thailand remain popular, Agoda’s recent data points to a growing trend of travelers looking beyond these usual destinations. The allure of Japan and China as festive travel destinations has been amplified, as both countries become more accessible with eased visa regulations and the introduction of unique experiences catering to holidaymakers. This evolving trend signals a broader change in the way travelers are approaching the festive season, where familiar holiday destinations are being joined by international spots. These nations are not only easier to access but also provide diverse cultural offerings that are attracting more visitors this year. China, in particular, saw a 7% year-on-year increase in accommodation searches during this festive period, thanks in part to its more relaxed visa and transit policies. Likewise, Japan’s appeal is rising as the country continues to ramp up efforts to attract more international tourists, with a target of 60 million foreign visitors annually by 2030.