Saudi Arabia Launches Saudi Summer 2026 With Vacation Packages Across Aseer, Red Sea, Jeddah, Taif and Al-Baha

Saudi Arabia has officially launched its highly anticipated Saudi Summer 2026 tourism campaign, introducing a nationwide travel programme designed to showcase the Kingdom’s most diverse leisure destinations during the summer season. Branded under the slogan “Our Summer, Our Way,” the initiative highlights five major tourism regions—Aseer, the Red Sea, Jeddah, Taif, and Al-Baha—offering visitors an extensive range of family-friendly attractions, outdoor adventures, cultural festivals, entertainment, and seasonal holiday packages. The campaign reinforces Saudi Arabia’s long-term commitment to expanding domestic and international tourism while strengthening the country’s position as one of the Middle East’s fastest-growing travel destinations under Vision 2030. The programme was officially introduced during a tourism workshop in Riyadh chaired by Minister of Tourism and Chairman of the Saudi Tourism Authority, Ahmed Al-Khateeb. More than 140 representatives from public and private sector organizations participated in the event, reflecting the collaborative approach driving Saudi Arabia’s tourism transformation. Alongside the campaign, the Saudi Tourism Authority unveiled a dedicated Saudi Summer Offers platform that enables travelers to browse customized holiday packages, accommodation deals, and travel experiences suited to different budgets and preferences. Running throughout the summer season, the initiative aims to boost visitor arrivals, encourage longer stays, stimulate regional tourism economies, and showcase Saudi Arabia’s natural landscapes, coastal destinations, mountain retreats, and cultural heritage.