Dubai Rewards Residents With Premium Benefits for Bringing Friends and Family to the Emirate
Dubai is strengthening its tourism recovery momentum through a new resident-led initiative that rewards people for inviting friends and family members to visit the emirate with access to thousands of premium benefits. The programme aims to stimulate international visitor demand by turning Dubai’s large resident community into tourism ambassadors while encouraging more personal connections, longer stays and increased spending across hotels, attractions and dining experiences.
Dubai has launched a major tourism growth initiative offering residents benefits worth more than AED 3,000 ($816) for inviting friends and family members to visit the emirate, as the destination strengthens efforts to revive international travel demand after months of regional uncertainty affected tourism confidence.
