Indonesia Turns Ijen Geopark Into Asia's Next Sustainable Tourism Magnet
The shift highlights Indonesia’s ambitious move towards quality tourism, where success is measured not only by visitor arrivals but also by environmental protection, longer stays, stronger local economic benefits and meaningful traveller experiences. Recognised by UNESCO for its exceptional geological, biological and cultural importance, Ijen in East Java is emerging as a symbol of how destinations can protect natural treasures while creating new opportunities for responsible tourism growth and global travel demand.
BANYUWANGI, EAST JAVA, INDONESIA – Indonesia is entering a new phase of tourism development as the country shifts its focus from simply attracting more visitors towards creating higher-value, sustainable and meaningful travel experiences. At the centre of this transformation is Ijen UNESCO Global Geopark, a remarkable destination in East Java where nature conservation, cultural heritage and community-based tourism are being combined to create a new model for responsible travel.
