South Korea: Aman Seoul Opens in Gangnam, Adding Ultra-Luxury to the Capital

South Korea will begin experiencing ultra-luxury hospitality as Aman, an ultra-luxury hospitality and lifestyle brand, reveals its first South Korea project, Aman Seoul. Aman Seoul will be located in the Gangnam District of Seoul, bringing guests a modern view of the Han River and an elevated take on urban lifestyle. South Korea will welcome the Aman Club, a luxury hotel, and branded private residences. Each part of this project will offer a unique take on the urban lifestyle in South Korea while providing the highest quality amenities. Created in collaboration with global asset management and property developer Shinsegae Property, Aman Seoul will introduce a complete luxury ecosystem combining a sophisticated hotel, a limited number of private branded residences and an exclusive Aman Club. Designed as a tranquil escape above the fast-paced capital, the development will deliver Aman’s signature combination of privacy, personalised service and immersive experiences while maintaining a strong connection with Seoul’s dynamic energy. Seoul has rapidly strengthened its position as one of Asia’s most influential global cities, driven by its leadership in fashion, beauty, technology, entertainment, architecture and contemporary design. Aman Seoul reflects this evolution by bringing the brand’s distinctive approach to a market where demand for exceptional luxury experiences continues to rise. The new destination will cater to international travellers, local residents and Aman members seeking a refined lifestyle built around exclusivity, wellbeing and meaningful connections. Located in Cheongdam, widely recognised as Seoul’s luxury retail and design hub, Aman Seoul is expected to redefine the concept of high-end urban hospitality in South Korea.