The founder of JetBlue just launched a new US airline, aimed at routes that others have left behind
JetBlue founder David Neeleman launched his fifth start-up airline on Friday, announcing that the new carrier will be called Breeze.
With Breeze, Neeleman plans to follow essentially the same strategy, launching point-to-point flights in markets that bigger airlines have either overlooked, or didn't consider to be worth the effort.According to Neeleman, the opportunity exists because, as costs increase for airlines, they have a tendency to retrench their network to focus on their hubs and operate larger planes. They leave behind smaller, less trafficked destinations, creating opportunity.
"We think there's a market where you can go with a smaller plane with a lower trip cost and service these cities that have been forgotten or neglected," he said."I would be very surprised if a single Moxy" - now Breeze - "route had non-stop service competition. There are literally hundreds and hundreds of city pairs that are crying out for non-stop flights."
