Kazakh Tourism launches tour for Chinese travel bloggers.
The tour, initiated by Kazakh Tourism with the support of Capital Partners Real Estate and Air Astana, the nation’s largest carrier, was aimed at highlighting the country, particularly Almaty and the Almaty Region, as an ideal destination for Chinese travellers.
The decision to invite them was not a random one. According to global data, Chinese tourists spend approximately $280 billion on travel, including winter tourism, which is actively promoted by popular bloggers.
To attract Chinese tourists, the Ministry of Culture and Sport intends to extend the visa free transit stay up to 120 hours. The five-day period will allow visitors the opportunity to travel to several cities or tourist destinations.
Last year, Kazakh Tourism invited four bloggers to visit Almaty, Shymkent and the East Kazakhstan Region. The travellers spent nine days in Kazakhstan, expressing their emotions online in videos and social media posts followed by 145 million viewers.
