Dubai prepares for return of Arabian Travel Week
RX Global has unveiled plans for Arabian Travel Week, a series of digital and in person events in Dubai this spring designed to foster a recovery in the hospitality sector.
At the centre will be Arabian Travel Market, the leading trade show in the Middle East, which will focus on the future of international travel.
Delegates will examine the likely challenges ahead for the sector, while looking at how to build resilience in an industry that is still coming to terms with the “new normal”.
“Covid-19 has dominated our lives since March 2020 and continues to do so in many parts of the world.
“However, although international travel and tourism has learnt from past experiences and adapted in some cases almost seamlessly, we now have an ideal opportunity to look ahead to the future of our industry.
“Dwelling too much on the pre-covid past, would not necessarily be productive, especially because so many industry parameters and social attitudes have since been completely reset,” said Danielle Curtis, exhibition director, Middle East, Arabian Travel Market.
Working in collaboration with the Dubai World Trade Centre (DWTC) and the Dubai Department of Tourism & Commerce Marketing (DTCM), the event will take place live and in-person from Monday, May 9-11.
In similar fashion to the 2021 format, a virtual edition will again take place the following week on May 17-18.
“Undoubtedly innovation through internet of things, artificial intelligence, virtual reality and improved connectivity overall, will change the face of our industry dramatically, however, there are other challenges, that we should address together and share industry best practice.
“These issues include climate change and broader social challenges, as well as stakeholder attitudes towards equity in health, education and economic opportunity, particularly in the communities that we operate in,” added Curtis.
Show highlights in 2022 will include, among others, destination summits focused on key source markets in Saudi Arabia, China and India, as well as Travel Forward, the leading global event for travel technology which puts a spotlight on the latest, next generation technology for travel and hospitality.
