Gujarat Tourism turns focus on MICE; to sign MoUs at CIC forum

As a prelude to the Vibrant Gujarat Global Summit 2024, Tourism Corporation of Gujarat (TCGL) and India Convention Promotion Bureau (ICPB) are jointly organising a three-day event, The 14th Conventions India Conclave (CIC) on the theme of “Sustainable MICE: Empowering Event Towards the USD 5 Trillion Economy” from December 7 to 9 at Mahat Mandir, Gandhinagar, Gujarat. 30 exhibitors and 80 buyers will be a part of the event. With the MICE (Meetings, Incentives, Conferences and Exhibitions) gaining utmost prominence, the state is now trying to pin its focus on the sector, said Hareet Shukla (IAS), Secretary, Tourism Department of Gujarat. “MICE sector is one of the important efforts made in the tourism sector to increase all-year-round tourism. One of its features is that conferences and meetings are held all year round and due to this, there are many differences in the economy,” he acknowledged. “According to last year's report, Gujarat is the number one preference among the total foreign tourists visiting India in the tourism sector Gujarat is also in the top five in the field of domestic tourism,” added Shukla As a prelude to the Vibrant Gujarat Global Summit 2024, Tourism Corporation of Gujarat (TCGL) and India Convention Promotion Bureau (ICPB) are jointly organising a three-day event, The 14th Conventions India Conclave (CIC) on the theme of “Sustainable MICE: Empowering Event Towards the USD 5 Trillion Economy” from December 7 to 9 at Mahatma Mandir, Gandhinagar, Gujarat. “We are happy to host this conference in Gujarat. Our purpose is tohighlight Gujarat in the Indian MICE Industry. For this, we aim to create a sub-brand, ‘Meet in India’. MoUs will be signed which will facilitate India’s MICE Industry and Tourism Sector,” informed Shukla. The 14th Convention India Conclave, will be inaugurated by Bhupendra Patel, Chief Minister of Gujarat, and Mulubhai Bera, Minister of Tourism, Cultural Activities, Forest and Environment, and Climate Change, Gujarat on 7th December 2023. As per the department’s estimated figures, about 300 delegates will participate in this program. Additionally, 30 exhibitors and 80 buyers will also be a part of the event In the context of this pre-event, Secretary Shukla held a press conference at Leela Hotel, Gandhinagar. Speaking at the conference, Dr. Sourabh Pardhi (IAS), Managing Director, Tourism Corporation of Gujarat (TCGL), reiterated that Gujarat has always been a leader in hosting big conferences and events.