Tourism Stakeholders Rejoice Over Unmatched Buyer Registration Numbers at Kerala Travel Mart

Kerala Travel Mart (KTM-2024) hits a historic milestone with 2,839 buyer registrations, surpassing 2,500 for the first time, underscoring Kerala’s global tourism appeal. The 12th edition of Kerala Travel Mart (KTM-2024) has reached a historic milestone, with buyer registrations hitting an unprecedented 2,839, marking the first time in the event’s history that the 2,500-mark has been surpassed. The four-day event, set to take place at the Sagara-Samudrika Convention Centre on Willingdon Island from September 26, highlights Kerala’s growing prominence as a global travel destination. KTM-2024, recognized as Asia’s largest tourism event, continues to draw significant interest from industry professionals worldwide. The previous record for buyer registrations, set in 2018, was 1,305. This year’s figures, which more than double that number, underscore the expanding influence of the event and the increasing demand for Kerala’s tourism offerings. The surge in registrations reflects the success of promotional efforts and the growing appeal of Kerala’s diverse attractions. KTM-2024 will provide a vital platform to showcase the state’s rich cultural heritage, breathtaking natural beauty, and innovative tourism initiatives to a global audience. With participation from numerous countries, the event is expected to foster international collaborations and partnerships, further solidifying Kerala’s position on the global tourism map. The record-breaking registrations set the stage for a dynamic and impactful Kerala Travel Mart, promising fruitful outcomes for all involved.