Philippines Tourism Promotions Board Celebrates Landmark Growth And Recognizes Influence At Pasasalamat
Philippines TPB kicked off 2025 with Pasasalamat, honoring media and showcasing tourism milestones, record growth, and upcoming global initiatives.
TPB Philippines Launches 2025 with Pasasalamat Event, Highlighting Tourism Growth
The Tourism Promotions Board (TPB) Philippines welcomed 2025 with its annual Pasasalamat event on January 27 at the historic Centro de Turismo Intramuros. This gathering recognized the contributions of media professionals and content creators in advancing the country’s tourism industry while reflecting on TPB’s major achievements.
TPB Chief Operating Officer Maria Margarita Montemayor Nograles shared that in 2024, the agency generated over PHP 11.3 billion in sales leads, marking a 44.8% increase from the previous year. Key global travel fairs, such as ITB Berlin and the World Travel Market in London, played a significant role, bringing in PHP 918 million in potential deals. Additionally, strategic collaborations with major media outlets—including GMA7, ABS-CBN, CNN, Bloomberg, and Euronews—contributed PHP 1.44 billion in media values.
