UN Tourism opens call for Best Tourism Villages 2025
Since its inception in 2021, the initiative has gained global recognition. Across the previous four editions, UN Tourism has received more than 800 applications from over 100 countries. Today, the UN Tourism Best Tourism Villages Network includes 254 members worldwide, over 180 villages recognized as Best Tourism Villages and 70 participating in the Upgrade Programme, representing almost 60 countries across five world regions.
UN Tourism Secretary-General Zurab Pololikashvili says, “The Best Tourism Villages by UN Tourism celebrates rural destinations where tourism serves as a catalyst for opportunity, cultural preservation, and sustainable growth. By harnessing their unique assets, these villages create opportunities for economic growth, safeguard local traditions, and promote a better quality of life for their communities. We are eager to welcome those villages that represent the role of rural tourism as a transformative force for good.”
