Amazing Thailand Amazes Middle East Travel Sector at Saudi Travel Market 2025

Hatsanai Chaisri, Marketing Manager – MEA, Tourism Authority of Thailand (TAT), Dubai & Middle East Office, at Saudi Travel Market 2025 shared exclusive insights into Thailand’s significant growth in the Middle Eastern market, particularly from Saudi Arabia and the UAE. At Saudi Travel Market 2025, Hatsanai Chaisri, Marketing Manager – MEA, Tourism Authority of Thailand (TAT), Dubai & Middle East Office highlighted Thailand’s diverse offerings, which cater to a range of tourists from luxury travelers and families to MICE (Meetings, Incentives, Conferences, and Exhibitions) groups. He emphasized Thailand’s ongoing efforts to attract high-net-worth individuals with its premium resorts and unique experiences in Bangkok, Pattaya, and Phuket. Furthermore, Hatsanai Chaisri, Marketing Manager – MEA, Tourism Authority of Thailand (TAT), Dubai & Middle East Office discussed the increasing importance of sustainability in Thailand’s tourism strategy. TAT encourages travelers to explore community-based tourism and promotes sustainable tourism providers. The Tourism Authority’s aim is to attract more visitors from the Middle East, ensuring a blend of luxury, adventure, and responsibility while maintaining eco-friendly practices. Introduction to Amazing Thailand’s Growth in the Middle East Thailand is well known for its rich cultural heritage, stunning beaches, and world-class hospitality. The country has always been a popular destination for travelers worldwide, but the Middle Eastern market, particularly Saudi Arabia and the UAE, has seen impressive growth in recent years. At Saudi Travel Market 2025, Hatsanai Chaisri, Marketing Manager – MEA, Tourism Authority of Thailand (TAT), Dubai & Middle East Office, spoke exclusively with Travel and Tour World, sharing key insights into Thailand’s tourism expansion, the growing interest from the Middle East, and how Thailand is meeting the demands of travelers from this region. The Importance of Saudi Arabia in Thailand’s Tourism Strategy For Thailand, Saudi Arabia is one of the key markets in the Middle East. According to Hatsanai Chaisri, Marketing Manager – MEA, Tourism Authority of Thailand (TAT), Dubai & Middle East Office the number of Saudi tourists visiting Thailand has been growing steadily. In 2024, more than 228,000 Saudis visited Thailand, making Saudi Arabia the top GCC market for Thailand. This growth represents an increase of 28% compared to the previous year, signaling a strong demand for Thailand among Saudi travelers.