How Tourism New Zealand Plans To Boost International Tourism With ‘Everyone Must Go’ Campaign
Tourism New Zealand has introduced the “Everyone Must Go” marketing campaign, designed to blend exaggerated sales enthusiasm, clever humor, and a hint of Kiwi charm.The $500,000 initiative, aimed at attracting Australian visitors during the shoulder season, was unveiled by the government on Sunday.
However, the campaign faced criticism, with some detractors likening the slogan to a clearance sale, suggesting it portrayed New Zealand as a discounted destination.In response, Tourism New Zealand explained that the campaign was intentionally playful, using a lighthearted spin on conventional sales tactics as part of a targeted and strategic approach.
