Saudi Arabia, Riyadh, Jeddah, Al Khobar Strengthens MICE Tourism as Discover Saudi Joins ICCA: Surging Tourism
Travelers and business professionals looking to attend conferences, exhibitions, and large-scale business events in Saudi Arabia may soon find the Kingdom emerging as a premier global MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. With Discover Saudi, the Kingdom’s leading Destination Management Company (DMC), joining the International Congress and Convention Association (ICCA), Saudi Arabia is taking significant steps toward strengthening its presence in the global meetings and events industry.
The announcement is expected to bring new opportunities for international event organizers to host their congresses, conventions, and business gatherings in Saudi Arabia (Middle East), leveraging its expanding infrastructure, strategic location, and commitment to business tourism under Saudi Vision 2030.
This move marks a milestone for Saudi Arabia’s business tourism industry, as Discover Saudi has become the first-ever DMC from the Kingdom to be inducted into ICCA, the world’s leading association for international association and government meetings.
