Turkish Airlines Expands Passenger Services Through Strategic Alliance with HBX Group and PerfectStay, Introducing Bespoke Turkish Airlines Holidays
HBX Group (HBX.SM), a premier independent B2B travel technology marketplace, along with PerfectStay, a specialist in travel packaging technology, have announced a strategic partnership with Turkish Airlines, leading to the creation of Turkish Airlines Holidays. This new venture is set to transform the travel landscape by enhancing the passenger experience through tailored travel offerings.
Leveraging HBX Group’s extensive global inventory of hotels, experiences, and transfers, coupled with PerfectStay’s innovative dynamic packaging technology, Turkish Airlines Holidays offers travelers the unique ability to customize their travel packages. This service not only ensures the most competitive prices but also includes exclusive benefits in holiday packages that span over 60 countries and 200 destinations, featuring custom-designed holiday and tour programs.
Turkish Airlines, renowned for having the largest global network of international flights, sees this partnership as a strategic enhancement to its service offerings. This collaboration represents a significant portion of HBX Group’s business focus, with the airline and loyalty program sectors accounting for 13% of the Total Transaction Value (TTV) of its Accommodation segment in 2024.
