Abu Dhabi Unleashes An Unstoppable Sports Revolution With A Monumental Euroleague Basketball Partnership Boosting Global Recognition And Investment
Abu Dhabi partners with Euroleague Basketball in a groundbreaking deal, boosting global sports tourism, expanding fan engagement, and elevating elite competition.
Euroleague Basketball Announces Landmark Global Partnership with Abu Dhabi’s Department of Culture and Tourism
Euroleague Basketball, the governing body of Europe’s premier EuroLeague and EuroCup club competitions, has unveiled a major global partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
As part of this strategic alliance, ‘Experience Abu Dhabi’ has been designated as the official tourism and travel destination for the EuroLeague and EuroCup through the remainder of the 2024-25 season.
