Saudi Arabia Showcases ‘Saudi Land’ at ITB Berlin 2025

Saudi Arabia is making a powerful impact at ITB Berlin 2025, unveiling ‘Saudi Land’, a dynamic, immersive exhibition stand that showcases the Kingdom’s meteoric rise as a leading global tourism powerhouse. With record-breaking tourism growth, massive investment in the travel sector, and an ever-expanding portfolio of cultural, leisure, and sports tourism experiences, Saudi is reinforcing its identity as the Heart of Arabia and an unmissable destination for travelers worldwide. Returning for the third consecutive year to ITB Berlin, Saudi is making its biggest statement yet, backed by a delegation of 47 industry-leading partners. Led by Fahad Hamidaddin, CEO of the Saudi Tourism Authority (STA), Saudi’s tourism showcase is designed to captivate global audiences, strengthen key trade partnerships, and cement Saudi’s position as one of the world’s fastest-growing tourism markets. Saudi’s Unstoppable Tourism Growth: Breaking Records and Setting New Standards Saudi Arabia’s tourism industry is experiencing unparalleled growth, with record-breaking visitor numbers and landmark investments in hospitality, infrastructure, and global events. The Kingdom’s commitment to becoming a top-tier international travel destination is evident in its: Accelerated tourism sector expansion, aligning with Vision 2030 to make tourism a key economic driver. Major investments in hospitality, with global brands like Fairmont, Raffles, and Rotana expanding operations. Rapid airline growth, with Riyadh Air, Saudia, and flynas expanding international connectivity. Unrivaled trade opportunities, attracting investors, travel companies, and global tourism stakeholders. At ITB Berlin 2025, Saudi is presenting unprecedented opportunities for global partners, emphasizing its commitment to shaping the future of travel.