In an effort to attract tourists, Jammu and Kashmir Tourism department to organise dedicated travel, trekking-expeditions, mountain bike adventures and promote Sonamarg Autumn Festival, Pahalgam Winter Festival, Gulmarg Snow Festival and Autumn and Houseboat festivals.
The Jammu and Kashmir Tourism department has lined up various activities, including promoting destination festivals and organising dedicated trekking-expeditions, to attract tourists to the union territory.
This was said at a meeting chaired by Chief Secretary A K Mehta held to review various activities being undertaken by the Tourism department.
Administrative Secretary, Tourism department along with MD, JKTDC, and concerned officers of the department participated in the meeting chaired by Mehta, an official spokesperson said.
"The Tourism department is planning to organise various events to attract local and foreign tourists to the Union territory," the spokesperson said.
Recently, several roadshows have been organised across major cities of the country to promote tourism-related events, activities, and destinations in Jammu and Kashmir.
The meeting was informed that as part of Azadi Ka Amrit Mahotsav, the department will organise an iconic week celebration in the last week of October this year, which will include performances on Hafiz Nagma, Kalam-e-Khusroo, Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Darrvish Sufi dance, and Haziri Kathak, besides literary seminar on Sufism and exhibition of local arts, calligraphy, and Sufi traditions.
The department will also promote destination-festivals like Sonamarg Autumn Festival, Pahalgam Winter Festival, Khadinyar Cultural Festival, Gulmarg Snow Festival, Basholi Art Festival, Mata Vaishnodevi Sangeet Samelan, Kishtwar Saffron Plucking Festival, and Suchetgarh Seema Darshan.
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