Qatar National Tourism Council (QNTC), which opened its office in India last year, has witnessed a growth of 20 per cent in 2018. With a large Indian expat population, Qatar has been a popular destination amongst the VFR segment.
“India is a key source market for us, and our commitment to the market is evidenced by the opening last year of a dedicated office to tailor our offerings to this market. Visitor numbers in 2018 grew by 20 per cent from the year before, while 2019 has seen a dip. We are also home to a large expat population from India, so we have existing ties which we continue to nourish. Qatar and India have historical ties as well. The Indian market thus remains important for Qatar, and short travel times as well as a host of offerings in hospitality, retail and beyond, aligned with Indian visitors’ preferences,” Rashed AlQurese, Chief Marketing & Promotion Officer, QNTC, said.
With an increase in awareness about the destination in India, Qatar is now looking to tap the luxury travellers segment from India. Qatar also is home to some of the finest MICE venues in the region, and is now keen to target Indian MICE.
Speaking about the new products for India market AlQurese said, “Some of the major projects that were opened this year are the National Museum of Qatar, Doha Metro and a revamped Doha Port that will serve as a waterfront tourist hub. New hotels, attractions, and experiences are under development, making the country an increasingly attractive destination for visitors of all stripes – whether stopover, weekend trips, or long-stay visitors.”
Travel trade has been a key driver for the tourism growth from India to Qatar. The destination is organising a series of engagement programmes to further connect with the travel trade segment.
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