The Madhya Pradesh Tourism Board (MPTB) made a significant impact at ITB Berlin 2025, one of the world’s premier travel trade events, held from March 4 to 6. The state’s booth, located at Hall 5.2, Stand 227, showcased Madhya Pradesh as a unique and multifaceted tourism destination, offering a wide range of experiences to attract international visitors.
The grand opening of MPTB’s stall was officiated by His Excellency Ajit Gupte, Ambassador of India to Germany, alongside key MPTB representatives and industry partners, marking a key highlight of the state’s participation in ITB Berlin 2025.
The Madhya Pradesh Tourism Board (MPTB) delegation was spearheaded by Mrs. Bidisha Mukherjee, the Additional Managing Director, along with Mr. Saurabh Pandey, the Manager of Events and Marketing. The delegation also included Mr. Dharmendra Bhav Singh Lodhi, the Hon’ble Minister of State for Culture, Tourism, Religious Trust & Endowment, and Dr. Jeevan Singh Rajak, Officer on Special Duty to the Hon’ble Minister, along with influential stakeholders from Madhya Pradesh.
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