News

Tourism Ireland Selects Grey London to Inspire Travelers in 2025 and Beyond

Tourism Ireland has announced the selection of Grey London as its new global creative agency, starting January 2025. The organization, which aims to boost the value of international tourism to the island of Ireland, engages in strategic marketing across more than 13 overseas markets. Tourism Ireland sought an agency capable of influencing diverse audiences across multiple languages and regions, while collaborating seamlessly with partners within Ireland. Grey London brings a wealth of expertise in crafting impactful global campaigns that resonate with audiences worldwide. The agency will play a key role in promoting the island of Ireland as an attractive travel destination to an international audience. To achieve this, Grey London will collaborate closely with local suppliers and production teams throughout Ireland. Known for its impressive portfolio, the agency currently partners with Vodafone Ireland and has previously worked with Bank of Ireland. We are delighted to announce the appointment of Grey London as our new creative agency and strategic partner. They have extensive experience in creating global campaigns and together, we look forward to creating impactful new advertising campaigns and creative content to inspire holidaymakers in our key overseas markets to choose the island of Ireland. Overseas tourism was worth €6.4 billion to the island of Ireland in 2023 and Tourism Ireland is targeting +5.6% y/y growth per annum on average to 2030, to support growth of the industry to over €9 billion per annum at that point. Inspiring holidaymakers and winning visitors and spend for the island of Ireland from other competing global destinations is critical and Grey London, working with Tourism Ireland, will play a key role in realising our ambition

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Alton Aviation Consultancy Sets New Benchmarks for Aviation Excellence Amid Record Growth in 2024

Alton Aviation Consultancy, a globally acclaimed name in aviation advisory services, has achieved extraordinary milestones in 2024, cementing its position as a leading force in the industry. With unmatched expertise across the aviation ecosystem, the firm continues to redefine strategic partnerships and innovative solutions for its global clientele. n 2024, Alton expanded its influence across airlines, aircraft lessors, MRO providers, airports, and the BGA sector. Completing over 200 high-impact engagements for more than 100 clients, the firm’s commitment to delivering value is evident, with repeat partnerships contributing nearly two-thirds of its business.

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Assam Secures 4th Place In New York Times' List Of Top 52 Destinations For 2025

Assam is undoubtedly one of the most breathtaking places in India. With its natural beauty, rich culture, and lush green tea plantations, it's a one-of-a-kind destination. Visitors are sure to have an unforgettable experience. Recently, Assam made its mark on the global stage, making India proud by securing a spot in the list of top "52 Places To Go In 2025." It claimed the 4th spot, alongside other remarkable destinations. The first, second, third, and fifth spots were secured by Jane Austen's England, the Galapagos Islands, Ecuador, New York City Museums, and White Lotus, Thailand, respectively.This growing recognition comes as the state continues to attract more visitors, especially with its rising accessibility. Assam, a hilly state near the borders with Myanmar and Bangladesh, has long been a gateway to Northeast India - a remote region known for its cultural distinctiveness and scenic beauty. The recent inclusion of the Charaideo Moidams, or Pyramids of Assam, in the UNESCO World Heritage list adds another layer of global recognition. These ancient burial mounds, constructed during the Ahom dynasty between the 13th and 19th centuries, offer a rare insight into the region's royal legacy and spiritual essence.

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Sonamarg Tunnel to Ensure All-Weather Connectivity Between Srinagar and Leh

The Sonamarg Tunnel will promote tourism by transforming Sonamarg into a year-round travel spot, boosting winter tourism, adventure sports and local livelihoods.Prime Minister Narendra Modi will visit the Jammu and Kashmir on Monday to inaugurate the Sonamarg Tunnel.As per a release, PM Modi will reach Sonamarg at around 11:45 AM on January 13. He will also address the gathering after the inauguration of the Sonamarg Tunnel.The Sonamarg Tunnel project, around 12 km long, has been constructed at a cost of over ₹2,700 crore. It comprises the Sonamarg main tunnel of 6.4 km in length, an egress tunnel and approach roads. Situated at an altitude of over 8,650 feet above sea level, it will enhance all-weather connectivity between Srinagar and Sonamarg en route to Leh, bypassing landslide and avalanche routes and ensuring safer and uninterrupted access to the strategically critical Ladakh region, the release said. It will also promote tourism by transforming Sonamarg into a year-round destination, boosting winter tourism, adventure sports, and local livelihoods.

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Carnival Ends Alaska Season with Community Outreach by Holland America & Princess Cruises

As the tourism season in Alaska winds down, attention turns from memorable vacations to Carnival Corporation’s ongoing dedication to the welfare of the state. Over the past year, Princess Cruises, Holland America Line, and Carnival Cruise Line have significantly contributed through generous contributions and extensive volunteerism. These efforts have provided tangible benefits to both locals and tourists, underscoring Carnival Corporation’s commitment to improving Alaska’s quality of life. “Giving back to our communities is at the heart of what we do,” said Bonnie Westlund, sustainability and community relations director for Holland America Line – Princess for Alaska and the Yukon. “We strive to be a valuable partner by addressing critical needs through volunteer and donation efforts.”

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Summit Hotel Properties Confirms February 24 2025 for Q4 and Full Year Results

Summit Hotel Properties, Inc., a prominent real estate investment trust (REIT) specializing in upscale lodging, has set the release date for its fourth-quarter and full-year 2024 financial results. The company will announce its performance on Monday, February 24, 2025, after the market closes. As a key player in the hospitality sector, Summit Hotel Properties focuses on owning and managing premium-branded hotels with streamlined operating models tailored to the upscale segment. As of January 9, 2025, the company’s portfolio included 97 properties, with 53 wholly owned assets, totaling 14,553 guestrooms across 25 states.To discuss these results, the company will hold a conference call on Tuesday, February 25, 2025, at 9:00 AM Eastern Time. Participants can register in advance to obtain the necessary details for joining the call.

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