Ethiopia Unveils ‘Visit Ethiopia’ Digital Hub to Promote Hidden Travel Gems
Ethiopia has taken a bold step in modernizing its tourism industry with the official launch of the ‘Visit Ethiopia’ digital platform—a centralized online gateway designed to simplify travel planning and enhance the overall visitor experience. This comprehensive platform, unveiled in Addis Ababa on 8 July 2025, allows both domestic and international tourists to seamlessly access and book a wide range of travel services including accommodation, guided tours, transportation, and other related offerings.
The launch of the platform reflects Ethiopia’s broader commitment to embracing technology as a tool for national development. This initiative is directly aligned with the Digital Ethiopia 2025 strategy, a government-led roadmap aimed at harnessing digital innovation across all major sectors, including tourism.
‘Visit Ethiopia’ acts as a one-stop solution for travelers seeking to explore the country’s vast cultural, historical, and natural heritage. The platform integrates various components of the travel journey, offering user-friendly features that allow tourists to customize their itineraries, secure bookings, and access essential travel resources in real time. It is designed not only to ease the planning process but also to promote transparency, convenience, and efficiency throughout the tourist lifecycle.
From the bustling streets of Addis Ababa to the ancient ruins of Aksum and the scenic landscapes of the Simien Mountains, visitors can explore destinations and services all in one digital space. The goal is to make Ethiopia more accessible and appealing to global travelers by removing friction from the booking process and centralizing reliable travel information.
