North Carolina Launches Bold New Tourism Campaign

Western North Carolina, with its picturesque natural beauty, charm-filled small towns, and rich culture, is emerging as an ever-increasing heavyweight in the travel world. Leading this charge is North Carolina Governor Josh Stein, whose recent visit to Asheville was further testament to the region’s growing potential as a vacation spot. This push is as much about recovery as it is about restarting economic momentum with a thoughtfully contemplated tourism push designed to showcase the absolute best of what the region has in store. With rebuilding and recovery at the forefront of concerns, this new promotional effort, “Rediscover the Unforgettable,” seeks to beckon increased numbers of tourists into the region. It is among several efforts conducted in the state as it seeks tourism growth and economic boosts in light of the effects of recent events. By spotlighting Western North Carolina’s incomparable attractions, the state is seeking to capitalize on this region’s natural beauty, historic towns, and outdoor attractions in a manner in which it can evoke its distinct charm. Governor Josh Stein’s visit to the Asheville Regional Airport marked a significant moment in the state’s tourism push. It was here that he met with leaders from 15 counties affected by the aftermath of Helene, a natural disaster that disrupted communities across the region. This meeting was an important step in not only discussing recovery efforts but also outlining the region’s bright future.