Toronto Tourism Soars as Europe Travel Nears Pre-COVID Levels
Canada’s tourism comeback is really happening now as it has never happened before — and Toronto is leading the charge with a stunning revival driven by an influx of Europeans. With the city reaching numbers of visitors comparable to those pre-pandemic, the travel flow from Europe has become key in increasing Toronto’s tourism. Toronto’s affordability relative to the other North American cities, a rich cultural scene and an appetite for new travel locations has made it increasingly appealing as a destination even in Europe. This resurgence isn’t just about Toronto bouncing back, it also points to a rosy future for the Canadian tourism industry as outlet once more springs into life post-pandemic.
Toronto is making significant strides toward reclaiming its pre-pandemic tourism numbers, showing impressive growth and resilience in 2024. According to figures from Destination Toronto, the city welcomed nine million visitors last year, a figure just 600,000 shy of its pre-pandemic tourism numbers from 2019. This resurgence is largely attributed to a notable increase in European visitors, who are contributing significantly to the city’s tourism recovery.
