Caribbean Urged to Embrace AI for Sustainable Tourism Growth

The Caribbean Hotel and Tourism Association (CHTA) is urging destination operators across the region to adopt artificial intelligence not just as a technological upgrade, but as a strategic tool to enhance guest experiences, protect cultural identity, and ensure long-term sustainability. Its newly released AI Transformation Guide 2.0 offers a comprehensive roadmap for integrating AI in ways that respect the Caribbean’s people-first ethos—helping resorts, hotels, and tourism boards modernize operations while safeguarding local heritage and supporting community-driven hospitality. The Caribbean Hotel and Tourism Association has unveiled the Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0, a fully updated and enriched resource crafted to support the region’s hospitality leaders in integrating AI with care and precision. This new edition offers practical strategies tailored for hotels, resorts, and tourism enterprises to harness the benefits of artificial intelligence, all while maintaining the Caribbean’s signature cultural richness, personalized guest experiences, and commitment to human-centered service. By expanding on the original edition released in 2024, the latest guide introduces new case studies, real-life applications, and emerging technological trends that reflect the evolving needs of tourism operators. It aims to give industry professionals a clear path to adopting intelligent solutions that elevate service, streamline operations, and build long-term competitiveness.