Marriott Expands India Presence Through Fern Hotels Partnership
Marriott International is rapidly strengthening its footprint across India through the expanding Series by Marriott – The Fern Hotels & Resorts partnership, a conversion-led hospitality platform that has quickly emerged as one of the country’s fastest-growing hotel networks. Within less than six months of its launch, the collaboration has reached 75 hotel signings and 50 operational properties spanning major business centres, leisure hubs, and emerging travel destinations across 43 Indian cities. By combining Marriott’s global distribution systems and loyalty ecosystem with Fern Hotels’ regional expertise and sustainability-focused approach, the partnership is reshaping how branded hospitality expands across India’s diverse and fast-evolving travel market.
The development underscores the accelerating partnership between Marriott International and Concept Hospitality Private Limited, which is built on integrating a large domestic hotel network into a global distribution and loyalty ecosystem. The model focuses on rapid conversion of existing properties rather than new construction, allowing faster scale-up across multiple markets.
