Vietnam Promotes Hidden Beaches, Mountains & Cultural Escapes

Vietnamese travellers are seeking fresh experiences for summer holiday 2026. They are moving from crowded tourist hubs to quieter, culturally rich, and scenic destinations. Domestic searches show rising interest in Ly Son, Ninh Binh, Mai Chau, Mang Den (Kon Tum), and Tay Ninh. These destinations offer beaches, mountains, and authentic cultural encounters. Internationally, Cebu, Kaohsiung, Barcelona, Fujikawaguchiko, and Istanbul are trending among Vietnamese travellers. Agoda data confirms that travellers now prefer immersive, personalised experiences that combine flights, stays, and activities in one plan. This shift shows Vietnamese travellers are moving away from Phu Quoc, Sapa, and Da Lat. Instead, they want slower, discovery-oriented travel. Provincial tourism boards are promoting eco-tourism, rural lifestyles, and cultural festivals to match these new preferences. Summer Holiday 2026 in Vietnam: Domestic Hidden Treasures Domestic travellers are exploring less crowded areas that combine natural beauty with culture. Ly Son, called the “garlic island,” has volcanic landscapes and secluded beaches. Ninh Binh is famous for karst mountains, rice paddies, and boat tours. Mai Chau offers stilt houses and traditional Thai culture. Mang Den in the Central Highlands is surrounded by pine forests and waterfalls. Tay Ninh attracts visitors with the Cao Dai Holy See and serene rural scenery. Travellers now prefer homestays and boutique lodges for authentic experiences. Trekking, cycling, and river cruises are popular activities. Culinary tours provide chances to try regional dishes and street food. Local festivals, like Ninh Binh’s kite flying and Mai Chau’s music events, enrich itineraries. Regional airports and road networks make travel more accessible and flexible. These trends show Vietnamese travellers are adopting slow tourism, focusing on personal connection with communities and nature.