Maldives Launches a Spectacular 2027 UK Campaign Targeting 2.5 Million Visitors With Luxury Escapes.
The Maldives is launching a global tourism campaign in the UK to target 2.5 million visitors to the country, showcasing the nation’s luxury getaways, breathtaking islands and rich culture.At WTM London on 3 November 2026, the “Visit Maldives Year 2027” campaign was launched with the aim to increase holidaymakers visiting the destination, providing new opportunities to local business owners.The campaign highlights the diversity of the destination from stunning beach holidays to thrilling island adventures.
The campaign, called “Visit Maldives Year 2027 – Celebrate the Sunny Side”, was unveiled at World Travel Market (WTM) London 2026 on 3 November. The initiative aims to attract more travellers, promote the country’s natural beauty and create new opportunities for local tourism businesses. It also marks an important step towards making the Maldives a more diverse and welcoming holiday destination.
