Odisha Tourism Industry Seeks Dynamic Policy Changes For Unstoppable Growth
Odisha’s travel and hospitality sector has called for an immediate revision of the state’s tourism policy, implemented in 2022, citing its ineffectiveness in developing tourism infrastructure and failing to attract both domestic and international visitors.
In a feedback report submitted to the Chief Minister on behalf of the industry, the Hotel & Restaurant Association of Odisha (HRAO) emphasized the need for urgent amendments to the 2022 tourism policy.
The report highlights that, despite Odisha’s immense potential for tourism growth, the state has struggled to achieve the prominence of destinations like Goa, Rajasthan, Kerala, and Madhya Pradesh. The Association stressed that prioritizing tourism infrastructure is essential for driving the sector’s development and boosting its visibility.
Despite the government creating land banks and distributing them through auctions, these plots are often acquired at high premiums by major real estate developers to construct shopping malls and residential complexes.
Acknowledging the significant lack of quality accommodations at key tourist destinations, the Hotel & Restaurant Association of Odisha (HRAO) has proposed that land be allocated specifically to select hoteliers at IPR rates, coupled with streamlined approvals and capital investment subsidies from the government.
HRAO has also recommended leasing out the state-run ‘Panthanivas’ properties to private hoteliers under a public-private partnership (PPP) model. This initiative aims to enhance standards, improve efficiency, and indirectly boost tourism in those areas.
Additionally, HRAO suggests forming a State Tourism Development Board, chaired by the Deputy Chief Minister, who also serves as the Tourism Minister. The board would include members from the private sector, fostering collaboration between the government and industry stakeholders to drive effective tourism development.
HRAO has also urged the government to prioritize the development of Chilika Lake as a premier ecotourism destination. Describing Chilika Lake as a “tourism goldmine,” the association emphasized the need for the state government to focus on enhancing eco-tourism initiatives and building the necessary infrastructure to promote the region effectively.
The state needs top-tier branding and marketing strategies, according to the association. Comprehensive campaigns across electronic, print, and social media platforms are essential to draw both domestic and international tourists while also encouraging investors to explore opportunities in the tourism sector.
